ABC's making room for Katie CouricStill, these shows' replacements "sound kind of vague, kind of hastily-assembled, right?" says Megan Angelo in Business Insider. With no sponsors, the soap opera's "time is now slipping away like sands through the hourglass."Ĥ. They were created as "advertising vehicles for cleaning product manufacturers to promote their goods to homemakers," and the final nail in their coffin came when Procter & Gamble decided to scrap soap opera ads in favor of social media efforts.
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Soap isn't advertising on daytime TV anymoreDon't forget why they're called soap operas, says Phil Villarreal in The Consumerist. Those are options "the first audiences of All My Children and One Life to Live didn't have."ģ. The shrinking number of stay-at-home women can now "watch reruns of Law & Order on cable," or TiVo, or the internet. "There's so much serialized drama on TV that's really good now" that it's hard to justify five-day-a-week melodramas. Besides, soap operas have outgrown their usefulness. A makeover show with Tim Gunn? A foodie show with the "absolutely delightful Top Chef contestant" Carla Hall? This is good stuff. There's better TV out there nowOh, come on, says Linda Holmes at NPR. Soaps are "among the most immersive and personally involving forms of broadcasting," with lifelong, hardcore fans.Ģ. "That's just cold," says Jaime Weinman in Maclean's. talented enough to create gripping story lines" week in and week out, claiming the public prefers disposable TV trash. The networks are all ditching daytime dramas with "costly actors, directors, and writers. Networks are cheap (and cruel)It's no coincidence that The Chew and The Revolution are "much less expensive, unscripted programs," says Marshall University's The Parthenon in an editorial.
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Why is the venerable TV genre dying? Here, five theories:ġ.
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When One Life to Live goes dark next January, there will only be four English-language daytime soaps left: ABC's General Hospital, NBC's Days of Our Lives, and CBS's The Young and the Restless and The Bold and the Beautiful. They are being replaced with food-centric chat show The Chew and makeover-themed reality show The Revolution. ABC announced Thursday that it's pulling the plug on two of its three remaining soap operas, All My Children and One Life to Live.